Remember dial-up?
That awkward pause after you click a link… that loading bar that drags its heels… that “is this broken or just slow?” moment?
Some websites still feel like that.
And if yours does? You might be losing potential customers before the page even loads.
What Does “Slow” Actually Mean?
In today’s world, slow is anything over 3 seconds.
If your site takes longer than that to load, here’s what research says happens:
- 🚪 40–50% of users bounce
- 📉 Conversions drop
- 😑 Trust drops even faster
Your visitors don’t know (or care) why it’s slow — they just leave.
Common Culprits:
Let’s get honest. Here’s what we see all the time:
- Bloated themes with too many bells and whistles
- Huge, uncompressed images
- Overseas hosting = long delivery times
- Unoptimised plugins (especially on WordPress)
- Tracking scripts and junk loading in the background
It’s like running a race in gumboots.
It’s Not Just About Speed — It’s About Trust
People trust what feels fast and easy.
A slow website feels old, unreliable, and low quality — even if your business isn’t.
Speed = credibility.
If you care about your customer experience, your website speed is part of that.
How We Fix It (And Why Local Hosting Helps)
At Wairarapa Tech, we:
- Host sites right here in NZ (no overseas lag)
- Optimise images, code, and plugins
- Strip the bloat
- Monitor and maintain performance long-term
Basically, we clean it up and make it hum.
Wondering If Yours Is Slowing You Down?
We’ll take a quick look — no pressure.
If your site is running like a tractor on a flat battery, we can help get it tuned up and firing properly again.
⚡ Local, fast, and built to last. That’s Wairarapa Tech.
Give us a bell to have a quick look at your site →
